Orange City Ragbrai® Reveals Theme, Logo, Bands

Headliner Band – Pop ROCKS

Over 200 people were introduced to Orange City’s distinct theme as the starting overnight host town for RAGBRAI® XLV during a Town Hall Event on Monday, April 24. “Dutch ‘til Dawn” reflects the community’s Dutch heritage and hospitality – and the city’s architectural style – which has made Orange City a popular tourist destination for its annual spring Tulip Festival. This summer, thousands of riders, support crew, visitors, and vendors will experience being “Dutch until dawn” as they spend the night in the Northwest Iowa town of 6,000 before the first leg of the Register’s Annual Great Bike Ride Across Iowa on July 23. The Orange City RAGBRAI logo, which will serve as the visual identity for the host community’s summer event, incorporates the town’s theme into a colorful and characteristic design. (See caption/sidebar for information about the development of the theme and logo/identity.)

New “Dutch ’til Dawn” Logo

Another big “reveal” during the town hall event was the entertainment scheduled for the main stage in Windmill Park on July 22. The headliner, Pop Rocks, is a high energy live music show that plays the biggest dance party hits – from today’s top 40 and throwback hip-hop, to pop country and timeless classics. Opening for Pop Rocks will be Judd Hoos, an American rock band based in the Black Hills that has opened for national acts across the U.S.

The Orange City RAGBRAI hospitality committee then introduced two ways that community members can create a truly inviting and memorable atmosphere for riders and visitors. Residents are encouraged to decorate their property with a variety of old bikes and accessories that will be collected by the committee, and businesses are invited to adorn their storefronts and windows for the occasion. A “Light It Up Orange City” initiative is designed to spark community-wide beautification for the week RAGBRAI is in town. Residents are asked to hang white lights on their homes and in their yards. The goal is to provide soft ambient lighting in the neighborhoods as guests walk and bike throughout the community – from the downtown area featuring entertainment, vendors, and a beverage garden … to the campgrounds and other housing facilities. A local “celebrity judge” will choose winning “Light It Up” homes and businesses, whose residents and employees will be invited to a special block party and a free meal.

Also shared at the Town Hall Event was information about a children’s art contest, housing and volunteer opportunities, and the sale of Orange City RAGBRAI logoed T-shirts. The winners of T-shirts and a child’s bike were announced, and attendees were able to visit with committee members at specific break-out booths.

Updates regarding Orange City RAGBRAI are posted at and on the Orange City RAGBRAI Facebook page. The 2017 RAGBRAI (Register’s Annual Great Bike Ride Across Iowa) is July 23-29.

Caption/Sidebar About the Theme and Logo

Orange City RAGBRAI’s theme, “Dutch ‘til Dawn,” was dreamed up by fifth grader Avery Kelch. According to Avery, after hearing a lot of “bad ideas” for a theme from her dad, she wanted to come up with something creative about “visitors staying overnight in our Dutch town.” Avery says that the theme represents Orange City’s Dutch heritage, as well as inviting people to experience the fun and traditions the community has to offer. “Our visitors will join us in being Dutch while in Orange City until they leave in the morning,” she said.

The logo/visual identity for Orange City RAGBRAI was designed by Vaughn Donahue of Destination Graphic. The goal of the logo was to “capture the personality of Orange City while also engaging RAGBRAI elements as a nod to welcoming visiting riders.” Bicycle elements include a bike tire border and spokes that double as the sun’s rays. The path represents the memorable ride visitors will experience in the town, represented by a windmill. The blue water represents the start of the RAGBRAI route, with the traditional dipping of bike tires in Missouri River water, which will flow in the canal in Orange City’s Windmill Park.